The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Penta Pencil
Points: 100.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Experiential / Events & Competitions
Points: 25.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client: UNICEF
Category: Craft / Animation - Campaign
Points: 25.0
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG)
Category: Craft - Animation / Animation - Single
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Interactive / Gaming
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Social Media
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Cultural Driver
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Integrated Branding
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia
Category: Experiential / Virtual Reality (VR)
Points: 15.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Gaming
Points: 15.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Craft / Photography - Single or Campaign
Points: 15.0
BMW Original Parts 'CEO'
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa
Category: Craft / Writing - Single
Points: 15.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force
Category: Web / User Experience
Points: 15.0
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy
Category: Immersive / Environmental / Outdoor Spaces
Points: 15.0
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica
Client: Hewlett Packard
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg
Client: The Times
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Campaign
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF
Category: Online Films & Video / Short Form - Campaign
Points: 10.0
The Maestro
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania
Category: Experiential / Events & Competitions
Points: 10.0
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold
Category: Packaging / Specialty
Points: 10.0
Soweto Gold '76
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold
Category: Typography / Static
Points: 10.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia
Category: Architecture Enhancement
Points: 10.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Gaming
Points: 10.0
Champion's Hijack
Agency: TBWA\RAAD / Dubai
Client: Go Sport
Category: Online Advertising / Banners
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF
Category: Online / Short Form - Campaign
Points: 10.0
Dirty Watercolor
Agency: TBWA\Santiago Mangada Puno / Makati
Client: ABS CBN FOUNDATION
Category: Media Relations
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia
Category: Ambient / Immersive / Digital Installations
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force
Category: Craft / Interface Design
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force
Category: Mobile / User Experience
Points: 5.0
Shot on iPhone: Bastille Day
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple
Category: Craft / Photography - Single or Series
Points: 5.0
Shot on iPhone: Colors
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Photography - Single or Series
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International
Category: Social Engagement / Community Building
Points: 5.0
Project Consent
Agency: Juniper Park\TBWA / Toronto
Client: Project Consent
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Animation - Single or Series
Points: 5.0
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client: Holland Casino
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
BMW Original Parts
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa
Category: Broadcast / Any Length - Campaign
Points: 5.0
Travel before its not fun anymore
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Flight Centre
Category: Broadcast / Any Length - Campaign
Points: 5.0
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb
Category: Craft / Illustration - Single or Campaign
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft - Animation / Animation - Single
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG
Category: Innovation in Direct
Points: 5.0
Client:
Apple
Title:
TBWAMedia Arts Lab + Apple
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Cultural Driver
Award:
2017 Cultural Driver Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
BMW South Africa
Title:
BMW Original Parts 'CEO'
Category:
Craft / Writing - Single
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
United States Air Force
Title:
airforce.com
Category:
Web / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
Awaken Your Force
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Soweto Gold '76
Category:
Typography / Static
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Go Sport
Title:
Champion's Hijack
Category:
Online Advertising / Banners
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Apple
Title:
Shot on iPhone: Bastille Day
Category:
Craft / Photography - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Apple
Title:
Shot on iPhone: Colors
Category:
Craft / Photography - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
BMW South Africa
Title:
BMW Original Parts
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Travel before its not fun anymore
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
